Insightful media and content enrich wagering.

Since their advent, online wagering service providers around the world have operated mostly independent and distinctly separate from sports media. Operators chose to ‘free ride’ on content produced by other entities, not least mainstream television networks who pay for valuable live broadcast rights. This market dynamic is fairly well accepted although official league data useContinue reading “Insightful media and content enrich wagering.”

Sport fan and bettor behaviors

Sport fan consumption behaviors play an influential role in shaping future value propositions of wagering operators, especially re-imagining experiences to win over emerging fans. As one in depth survey by Deloitte’s found from 4,000 sports fans across the US, hometown is the number one determining factor of team loyalty. 40 percent follow a team becauseContinue reading “Sport fan and bettor behaviors”

Player propositions rise

Everyone has a favorite sports team but for those of us born after 1980 following your favorite player has become ever more popular. It now matters less which team they play for. In keeping with this growing trend in sports fan consumption behavior, wagering operators are evolving offerings to expand focus on player props withinContinue reading “Player propositions rise”

Fixed odds can return race wagering to growth

Thoroughbred, Trotting and Greyhound racing in the United States have traditionally relied upon shared takeout from parimutuel wagering pool handle. This industry model has been an arrangement in place for most racing jurisdictions all around the world for generations. In February 2020 Monmouth Park in New Jersey announced they had engaged Australian wagering partners andContinue reading “Fixed odds can return race wagering to growth”

Virtual reality partnership extended between NBA and Verizon

Excitement grows in anticipation of the long awaited return of the NBA season today. This is added to by announcement of the leagues marketing partnership extension with Verizon Media’s Yahoo Sports and RYOT a live virtual reality (VR) production company who will be official partner and sponsor of all NBA VR property. As this NBAContinue reading “Virtual reality partnership extended between NBA and Verizon”

Massachusetts Sports Wagering Act

Wagering on horse and dog races has been legal in Massachusetts since the 1930’s. Traditionally this has been limited, requiring customers to attend physical on-course racetrack venues to access parimutuel or simulcast offerings from off track bookmakers (OTB) venue. In recent weeks an emergency legislative bill has been drafted H487. The bill first reported fromContinue reading “Massachusetts Sports Wagering Act”