Excitement grows in anticipation of the long awaited return of the NBA season today. This is added to by announcement of the leagues marketing partnership extension with Verizon Media’s Yahoo Sports and RYOT a live virtual reality (VR) production company who will be official partner and sponsor of all NBA VR property.
As this NBA season is set to play out in the bubble environment of Orlando Florida’s Disney World arrangements for next season are still yet to be confirmed. Virtual reality is likely to play a big role in the increased demand for unique engagements from at home sports fan and bettor experiences. Yahoo Sportsbook already has a growing presence in the wagering market space. Odds integration on digital assets are supported by powerful partnerships with BetMGM and Stats Perform, a leading sports media tech data company with sophisticated machine learning predictive odds modelling capabilities.