Prepared: June 2026 · Basis: Public sources only · Type: Independent company profile for investment screening

Overview: InsightPlay.ai is an enterprise AI company serving the iGaming and sports-betting industry. It builds “agentic” AI — autonomous conversational agents (voice and text) plus a data/analytics layer — that operators and affiliates use to acquire, retain, and reactivate players and to run customer support, all positioned around compliance and data governance for regulated markets. Based in Bogotá, Colombia, with an initial footprint across Latin America, Europe, and North America, it is an early-stage but commercially active B2B supplier rather than a consumer product.

---

1. Snapshot

Field	Detail	Confidence
Name	InsightPlay.ai	High
HQ	Bogotá, Colombia	High
Founded	Early-stage; reached commercial scale and seed funding by 2025–2026	Med
Co-founder & CEO	Javier Troncoso	High
Co-founder & COO	Cristian Barbosa	High
Stage	Seed	High
Disclosed funding	$500K seed (announced January 2026)	High
Investors	Group of industry-veteran angels (named below)	High
Markets	Latin America, Europe, North America	High
Named customers/partners	Codere, Stake, WinPot, BetPro, StarPlay (per site)	Med-High
Affiliations	Google for Startups, NVIDIA Inception; SBC AI partner	Med-High
Estimated value	No valuation disclosed	n/a

---

2. Business & Product

What it does. InsightPlay.ai positions itself as an “AI transformation partner” for operators, replacing fragmented point tools with a centralized, industry-trained AI platform. Its pitch is outcome-focused (it references outcome-based pricing) and compliance-first, with infrastructure described as following ISO 27001-aligned standards for data governance and player protection.

Product lines (per the company):

• Conversational AI agents (player lifecycle) — inbound and outbound multi-language voice and text agents for acquisition, retention, and reactivation, with offer/promo orchestration based on player segmentation, fully attributed via transcripts, recordings, and outcomes.
• Customer support agents — enterprise-grade agents that resolve FAQs and handle payments, verifications, and account actions, with smart escalation to humans based on sentiment, intent, or KYC triggers; integrations with Zendesk, CRM, and ticketing tools. Aimed at lower handle time and higher CSAT while maintaining responsible-gaming compliance.
• Analytics / insights layer — structures conversation data into business intelligence (player segmentation, churn prediction, bonus optimization), exporting to Looker, BigQuery, or Redshift via secure APIs, including predictive LTV and cohort analysis.
• AI influencers / personas — localized, brand-safe AI personalities for acquisition campaigns with trackable attribution.

Reported impact. The company states it is already delivering measurable results at scale across regulated markets, citing player reactivation, engagement, and operational efficiency gains. Specific metrics are not publicly quantified, so these are best treated as company-stated positioning.

---

3. Financials & Funding

• $500K seed round, announced January 2026, from a group of industry-veteran angels and strategic investors with backgrounds across gaming, payments, data, marketing, and SaaS. Named participants include Jeffrey Haas (ex-Evoke, DraftKings, PokerStars), Marc Pedersen (former CEO, Better Collective North America), and Benjie Cherniak (ex-Scientific Games / Don Best Sports). The company has separately been cited as a first investment of an early-stage real-money-gaming fund (BettingStartups Capital) in related coverage.
• No revenue figures are publicly disclosed. As an early-stage B2B company, financial performance is not public; the relevant near-term signals are customer logos, the quality of its backers, and contract traction rather than disclosed financials.
• No valuation disclosed. A $500K seed implies a small early-stage company; an enterprise value under the screening ceiling is plausible but unconfirmed.

The notably strategic (rather than purely financial) investor base is a meaningful signal: the named angels bring operator, affiliate, and data-industry relationships that are directly useful for B2B distribution.