Prepared: June 2026 · Basis: Public sources only · Type: Independent company profile for investment screening

Overview: Odditt is a Las Vegas–based B2B sports-betting content company. It draws on more than 25 years of historical and real-time sports data across 115+ leagues to generate large volumes of contextualized, narrative-driven parlays and bet content, delivered to sportsbooks, prediction markets, and daily-fantasy operators via API, embeddable widgets, and scrollable feeds.

1. Snapshot

Field	Detail	Confidence
Legal name	Odditt, Inc.	High
Founded	2021	Med-High
HQ	Las Vegas, NV (founder originally from the Boston area)	High
Headcount	Reported in the 11–50 band	Low-Med
Stage	Early-stage; largely founder-funded	High
Disclosed funding	Approximately $150K disclosed across publicly listed events	Med
Named investor	SCCG Management (corporate minority, Feb 2023)	Med
Estimated value	No valuation has been publicly disclosed	n/a
Core products	Parlay Engine, Bet Context, Discovery Widgets (B2B); Betflow (consumer app)	High
Notable customer	Amelco (data-provider agreement announced June 2026)	High

Framing note. Public sources describe Odditt in two different ways, reflecting an evolution in the business. Earlier aggregator profiles position it primarily as a historical-odds dataset vendor for model back-testing. The company’s current website and 2026 announcements position it as a broader engagement and content-generation platform. This reflects a recent strategic evolution from data supply toward content and engagement infrastructure, executed in roughly late 2025 to early 2026. As a result, the current business has a relatively short operating history under its present positioning, and any assessment should be anchored to the current model rather than legacy descriptions.

2. Business & Product

Odditt offers three B2B products and one consumer-facing application:

• Parlay Engine — generates large daily volumes of thematic, narrative-driven parlays organized around themes such as rivalries, weather, player storylines, and situational trends. The company contrasts this with the small number of parlays it says operators typically build manually.
• Bet Context — an API that wraps individual betting markets in historical trends, player insights, and situational context for integration into an operator’s user interface.
• Discovery Widgets — pre-built, white-label components (parlay hubs, trending bets, personalized recommendations) designed for rapid integration.
• Betflow — a consumer iOS/Android discovery app launched in the US in November 2025. It serves as a live demonstration of the underlying engines and a first-party engagement loop. Odditt has announced a responsible-gaming partnership (Birches Health) tied to the consumer product.

Delivery: APIs, embeddable widgets, and scrollable feeds. Coverage: 115+ leagues across 45 countries, 900+ markets, and 25+ years of historical data.

Reported traction (company-stated, not independently verified): more than 1.5 million bets explored by roughly 6,500 users in Betflow’s first three months, and an 80% parlay bet mix that the company describes as well above the industry norm. These are early consumer-engagement figures rather than disclosed financial results, and are best treated as product signal.

3. Team

Person	Role	Background
Matt Bresler	Co-Founder & CEO	An entrepreneur from a young age, Bresler ran a fossil-brokerage business before founding Odditt, which he bootstrapped with the proceeds. He began building the company around 2021.
Elaine Milardo	Co-Founder & CTO	Brings 25+ years of experience in data and engineering, including seven years at DraftKings, where she served as VP of Engineering for the Data Platform and built the company’s data organization across data engineering, analytics infrastructure, and predictive modeling.

Assessment. The founding team pairs a commercially driven CEO with a senior, domain-experienced technical co-founder. The CTO’s background lends meaningful credibility to the company’s data and engineering claims, including the scale of its league coverage and real-time pipeline. As with most companies of this size, capability is concentrated in a small leadership group, so leadership continuity is a reasonable area of focus in any deeper evaluation.

4. Capital & Ownership

• Disclosed external funding is modest (approximately $150K across publicly listed events). Public databases list a corporate-minority round in February 2023 with SCCG Management, a Las Vegas–based gaming-industry advisory and marketing firm, as the named investor. One database also shows an earlier funding line dated 2017, which predates the company’s stated 2021 founding and appears likely to be a data inconsistency worth confirming.
• Largely founder-funded. Public sources indicate the founder self-funded the company in its early stages, which is consistent with a relatively simple, concentrated ownership structure.
• No publicly disclosed valuation. No reliable enterprise value or post-money figure is available in public sources.
• Investor relationship. The SCCG relationship may offer industry credibility and network access; the specific terms of that investment are not public.

5. Commercial Traction & Customers

• Amelco data-provider agreement (June 2026) is the most prominent publicly announced commercial relationship. Amelco, founded in 2007, supplies sportsbook and iGaming technology to operators across multiple continents. Under the announced agreement, Amelco will use Odditt’s historical sports data to support model development and testing within its technology stack. The arrangement, as publicly described, is a data-supply relationship; its commercial terms (value, scope, and duration) have not been disclosed.
• SBC First Pitch finalist (June 2026) — selection as a finalist in an industry startup-pitch program, representing peer and industry recognition rather than disclosed revenue.
• Bracket Party — a free, consumer-facing March Madness bracket tool that functions as a top-of-funnel product.

6. Market & Competitive Position

• Category. Odditt sits in B2B sports-betting infrastructure — specifically parlay construction, bet context, and content discovery — areas where operators increasingly compete on user engagement. Parlay and same-game-parlay mix is closely linked to operator margin, which makes this category strategically relevant to sportsbooks.
• Competition. The space is crowded and includes large, well-capitalized sports-data companies (such as Genius Sports and Sportradar), other funded data and AI entrants, and operators’ own in-house content teams. The narrative-parlay-generation niche is differentiated today, though it faces ongoing competitive pressure from incumbents that can bundle similar capabilities, from in-house build decisions, and from advances in automated content generation.
• Differentiation. The company’s potential durability rests primarily on the depth and breadth of its historical and contextual dataset and the pipeline that combines it in real time, where the senior engineering leadership is most relevant. The presentation and user-experience layer is generally easier for others to replicate, so a useful distinction is between the underlying data capability and the content layer built on top of it.

7. Diligence Considerations & Information Gaps

Category	Publicly known	Open items to confirm
Financial	Largely founder-funded; ~$150K disclosed; no revenue disclosed	Recurring revenue and bookings; customer contract values and terms; gross margin; cash position and runway
Ownership / legal	Simple structure likely; SCCG minority investor	Full ownership structure; investor terms; confirmation of the anomalous 2017 funding line; IP assignment from founders and contractors
Commercial	Amelco agreement; SBC finalist; reported consumer metrics	Number of paying B2B customers; sales pipeline; retention; pricing model; customer concentration
Product / technology	Three B2B engines plus consumer app; 115+ leagues; real-time pipeline	Technical architecture review; rights and licensing status of the historical dataset; any third-party data dependencies and associated costs
Team	Experienced technical co-founder; founder-led	Organization chart; engineering headcount and seniority; leadership-continuity considerations
Data rights / IP	Describes its data infrastructure as proprietary	A priority item: provenance and licensing status of historical odds and play-by-play data, and any reliance on third-party feeds
Regulatory / RG	Responsible-gaming partnership on the consumer product	Regulatory exposure of the consumer app; whether B2B content triggers licensing; data-privacy posture

8. Summary Perspective

Strengths. A simple, founder-led ownership structure; a senior, domain-experienced technical co-founder; an early but notable distribution relationship through Amelco; and a product positioned squarely in the engagement and parlay layer where operators are actively investing. These factors make the company an interesting early-stage profile in B2B sports-betting content infrastructure.

Risks and open questions. The company’s current positioning has a short operating history following a recent evolution in its model, and no financial results are publicly disclosed. The content layer is comparatively easy to replicate, while the more defensible element — the dataset — has uncertain ownership-versus-licensing status in public sources. The competitive field includes large, well-capitalized incumbents, and capability is concentrated in a small team.

Net perspective. Odditt is best characterized as an early-stage company whose value rests heavily on its data capability and engineering talent. The most consequential open question for any evaluator is whether its multi-decade dataset is an owned asset or repackaged licensed data, as that distinction substantially shapes the durability of its competitive position.

9. Suggested Next Steps for Evaluators

1. Clarify the data-rights position — whether the historical dataset is owned or licensed is the most important single question, with implications for both defensibility and ongoing supply.
2. Understand the Amelco agreement economics — value, scope, and term, to the extent the company is willing to share.
3. Review the full ownership structure and investor terms, and confirm the inconsistent 2017 funding entry.
4. Hold management discussions focused on engineering depth, leadership continuity, and a technical architecture review.
5. Request B2B financial detail (recurring revenue, paying customers, pricing, retention, and runway) under appropriate confidentiality, since this is absent from public sources.

Sources (public, accessed June 2026): odditt.com (home, about, and press pages); Crunchbase; CB Insights; Tracxn; PR Newswire / Morningstar (consumer-app launch); industry trade press. All figures are either estimates or company-reported and have not been independently verified. This profile is a preliminary summary compiled from public information and is not investment advice or a recommendation.